TELEVISION IS GONNA CHANGE

Grover, Ronald (2004) “How will TV survive its own reality show” BUSINESS WEEK, 10/11, 158-160.

For television to survive, it must do the following:

1. Televison will be seen on cell phones, and numerous other technologies.

2. TV programs will become brands that will be attached to other goods and services.

3. Individuals will watch quality re-run over b movies. Thus movies must have the ability to attract viewers over and over.
4. Real time takes precedent over all over delivery media.
Expect to see more of it.