WAL-MART STRATEGIES TO OVERWHELM THE MARKET

Thompson, Mary (2004) “With low prices WAL-MART overwhelms competitors” MSN/MONEY CENTRAL, 8/27, 2004 p.1-3

Since 1962, Wal-Mart has become the largest retailer in the United States. It has grown because it offers the lowest cost of any retailer. Thirty percent of Americans shop at Wal-Mart. It has the latest technology and the lowest wages. There are 3,000 stores. More are on the way.

There are 4,800 stores around the world, and Wal-Mart doubles in size every 6 years.
They can also leverage wholesalers. They are now into selling groceries in the last 10 years.

Now matter what the product they sell most of their research and development is in any strategy that lowers the cost of a product.

The Wal-Mart effect has a way of slowing inflation. The corporation generates a quarter billion in sales yearly and impacts 20% of the wholesalers.

Other retailers that survive specialize in certain products are up-scale versions of products Wal-Mart will not sell.

And, that’s that.