_________ (2004) BUSINESS WEEK, August 2, p. 64

In our top ten series, we can not overlook the most purchased brands in the world market place. Please recall that the market has globalized and mass consumption has turned to special markets. In spite of this, these brands appear to be at the top.

1. COCA-COLA
2. MICROSOFT
3. IBM
4. GE
5. INTEL
6. DISNEY
7. MC DONALD’S
8. NOKIA
9. TOYOTA
10. MARLBORO

What we have is the brands. The companies own other subsidiaries or are owned by others. However, the household names listed above are basically cars, fast foods, high tech, and drugs (caffeine/nicotine.)

Enjoy!