THE NEW MEDIA/BLOGS & 24/7’S


Leo, John (2005) Googling the future U.S. NEWS & WORLD REPORT, 5/16, 60.


Google and Yahoo! will take in as much money as the top three commercial networks this year. What appears to be emerging is the electronic media of computers and 24/7 news networks over the old print media.

It will also mean the democratization of news. What do most people want to read or hear? It is fluff. It is fun to read or watch. Hard news about uninteresting foreign events, markets and research will be left to the elderly and the elite.

Newspapers are struggling to keep young readers. Blogs and 24/7’s make news interesting. One can also get a personal rendition of what news one wants. Further, some magazines may go to DVD’s.

It becomes a world where fluff and hard news become intermixed to the point that it is not discernable. Lots of sites will have both video and audio for enjoyment. Censorship will be reduced and increased at the same time. It will be reduced because some off color will go into headlines. Thus, you can mix porn with fluff (soft news) and a few hard news subjects. On the other hand, some hard news government secrets and big corporate scams will get goggled to death with observations, opinions, and conjectures, so one is not sure what happened.

If everyone is an expert, than no one is an expert. So the fluff overwhelms hard news. Which is more interesting, the latest war stats in some future war or that the latest and prettiest starlet had a three some with two good looking hunks? Which one gets the biggest headlines? Which video do you want to watch? Go figure.

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