THE BLOOM BOX

60 MINUTES/CBS NEWS

2/21/2010

The Bloom Box is a small box that you could easily take from a store to

your car. However, it can bring you enough energy to your home

for 30 years 7 days a week 365 days a year, It can be buried in your backyard

and does not have to be hooked on to a grid. The product is called

THE BLOOM BOX . It is now being used in larger sizes by

FEDEX, WALMART, GOOGLE, and E-BAY.

Venture capital has invested into it 400 million dollars.

The box is composed of plates that are meshed together. Each

plate has a number of chemicals including Beach Sand, Red and Blue Ink

as well as oxygen. The proposed model should cost about

$3,000 dollars per home.

NUERAL ADVERTISING

TIME ( 2010) 3/1/43-44

Klugger

Utilizing the usual marketing research protocols, along with technology

that monitors the involuntary system, a new sound system is emerging

in retail outlets. It is called "ear candy" It is cultural messages that

become part and parcel of your predisposition. One example is

a baby giggle or the" star spangle banner" Further, an ATM or

cash dispenser is also a popular sound. There are others. What it does, is pick up your interest

and the sound is located near products the retailer wants to

to really sell at a sizable pro fit.. These sounds are muted and intermingled with

the usual music one might hear in a store. The hum of a vibrating

cell phone is another popular sound to be hidden in the background

music. Researchers are now working on perfecting the

system and intermixing it with other sounds.

If you want to listen to it, go to time.com/addictive_ sounds.