STUFF ABOUT MALES

Byrnes (2006) BUSINESS WEEK/ 9/4/ 45-50

Marketers have identified roughly ...very roughly 5 different type males. They are:

METROSEXUALS. They are 20 to 50 with very discrete tastes. They go for upscale clothing and grooming along with the lifestyle. Most are straight.

MATURITEENS  They are old before their time and never lived without the web. They dress more causually and order online. They also have a radical view of brands.

MODERN MAN  They are comfortable with women, but don't like shopping with them. They are moderate and don't like manicures, but do like hair gels, sprays and some bronzers.

DADS. You don't see them much. Wives shop for them. They may ask their kids for some clothing advice.

RETROSEXUALS. They hate feminism, look back to the old days, dress sloppy, and knows how to pass wind.

______(2006) THE WEEK 9/8/ 23

Females and males have the same sex motivation in the first few years of a committed relationship. Then the phenylethylamine drops in females. This is the love chemical and women lose interest.

Men's level of this chemical remains constant even 40 years later. Thus, there is a mismatch.

(The article ends there, but I would like to ask the question of the evolutionary psychologists. What is the survival value of females losing interest. I am now thinking out loud. In the past, males were polygamist so constant motivation would serve a number of females. Today, the chemical in females is increased again with a second husband. Thus, the rise of serial monogamy. Another is that women lose the drive and men seek temporary sex with other women. In other words, the traditional patriarchical monogamy of the past. However, this becomes extremely stressful on the wife and very disillusioning to the children. What survival value is there in faithful monogamy by both sexes? The children usually do better and the wife feels more loved and secure. The couple conform to the great world religions and a happy afterlife. However, the father is left out sexually. Perhaps the wife

can take testosterone shots, if she will do so. She may feel forced to be involved in sex as a "wifely duty." However, this is uncomfortable, depressing, and repugnant to her .Organized religion should take note here along with the social science community relative to how to make monogamy work

in a post modern society where the female loses interest and has the authentic right to say no over and over again. What should the male do who wants to remain faithful and is a believer? Biology

is against him.)