GAME WARS

Grover, Ronald (2005) Game wars BUSINESSWEEK, 2/28, 60-66.

The film industries are losing its money to video games. Games can be purchased and used over and over. They are interactive and can take as much time as numerous and more costly movies.

Thus the movie industry is moving toward merging or buying video game companies. Thus, one can compliment the other. A movie can be derived from a game and vice versa.
Females now constitute nearly 4 out of 10 consumers.