EUROPEANS AVOID AMERICAN PRODUCTS 

Risen, Clay (2005) Remaindered NEW REPUBLIC, 18-20. 

They thought that Bush won in a fluke in 2000, but when he was returned to office in 2004 and conducted a unilateral war on Iraq, Europeans are not buying American products. 

They are afraid of the USA because of the size of the military, but Brits and Euros can do their own form of spitting in the soup. They look carefully at a brand and if it is made by Yanks, they avoid it. 

American corporations are now distancing themselves from their country. By making a brand that appears from another country, they can sell products. Further, the product must not be endorsed by a special American personality. Rather, it is best to have an endorsement from a local star in the country of point of sale. 

By not buying American, Euro and Brit consumers can’t cast a vote against the USA and the Bush administration. American corporations are listening and becoming Yanks in disguise. 

Further, retails located overseas have to face stiffer labor laws and they don’t like it. Wal-Mart will not use stakeholder worker co-determination business models, so Germans go elsewhere. 

Globalization is becoming a dirty word.