CLICK FRAUD & OTHERS

(2006) BUSINESS WEEK/ 10/2

46-57/GROW ET. AL

Click fraud is the strategies major and minor search engines use to generate revenue. If you start a new web site and want to advertise, you can contact a search engine and you pay for every one or every time some one clicks your web site. If the search engine is legit, you can be in great shape. However, click fraud means a number of ways that you appear to have more hits than you really get. Some folks are paid to continue to go to your site. Others have computers within computer to replicate choosing your site over and over. At the time of the contract with the search engine, you may have virus infected in your web site to automatically multiply the hits .Domain parking is another strategy where a phony web site is used to generate clicks. With say 500 phony web sites, the 500 can generate lots of computer driven hits from the false sites to your web site. In reality all the above mean that no one really sees your site and or the service or product that you are providing.

The scam now goes to both WEB 1 ( SINGLE WEBSITES) AND WEB 2 ( WEB NETWORKS.) It doesn't matter, few are going to your site and you are paying big bills for the fraud.

(2006) TIME 10/2

52-54/ BACON

NETROOTS like Move. On. Org appear to be powerful Web 2 strategies to raise cash, and create buzz. . They may also set agendas. However, do they deliver voters. The answer appears to be NO.

(2006) NEWSWEEK IN ENTERPRISE NEWS ALERT 10/2

MARQOLIS/Coming to America is the OBVIO made in Brazil. It is a pocket rocket and a little 2 seater. It cost $14,000 and is 43" shorter than the Mini Cooper. It will be distributed by

Daimler Chrysler. .